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Story mention trigger

Instagram story mention auto reply: thank people who tag you

When someone mentions your account in their Instagram story, Comment Kro sends them the DM you wrote, within seconds. A thank-you, a code or a link, sent only to the person who tagged you.

Story mention replies, explained

A story mention is a customer posting your product, a student sharing your class, or a fan tagging you in a repost. Thanking each person by hand is easy on a quiet day and hard after a launch. The "Story mention" trigger sends an auto DM when someone mentions you in their story, so your thank-you arrives while their story is still up.

There are no keywords to set, because a mention has no text to match. Every story mention of the connected account starts the automation, and everyone gets the same message. You write it once, up to 2,000 characters, and {{sender_name}} fills in their username.

It reacts to mentions only. Reactions to your stories, poll votes and question sticker answers don't start it. Your account needs to be public and set to Business or Creator, and it connects through Instagram's own login.

How it works

Set it up in a few minutes

Every step below uses the same labels you see in the Comment Kro builder.

  1. 1

    Choose "Story mention"

    Start a new automation and choose the account in Basics. On the Trigger step, select "Story mention", and the keyword settings disappear, since every mention counts.

  2. 2

    Write the thank-you DM

    Story mentions can only be answered with a DM. Thank the person with {{sender_name}}, and add a code or link only if you promised one.

  3. 3

    Set the delay

    Leave the slider at 0 for the quickest reply, or move it up to 60 seconds so the DM lands a little after they post.

  4. 4

    Launch and leave it running

    Tap "Launch automation" at the end of the Review step. It then shows as Active, with Triggered, Sent and Failed counts, until you pause it.

Examples

Automations you can copy

Swap in your own keyword, message and link.

  • Neighbourhood café:keyword Any story mention

    DM:Thank you for the shoutout, {{sender_name}}! Show this message at the counter on your next visit and get 10% off any coffee. Valid for 30 days.

  • Handmade jewellery brand:keyword Any story mention

    DM:Hi {{sender_name}}, thank you for sharing our jewellery in your story, it made our day! Here is 15% off your next order with the code THANKYOU15: https://yourlink.com/shop

  • Food creator:keyword Any story mention

    DM:Thank you for trying my recipe and tagging me, {{sender_name}}! All my printable recipe cards are here, free: https://yourlink.com/recipe-cards

  • Fitness coach:keyword Any story mention

    DM:Thanks for the tag, {{sender_name}}! Proud of you for showing up. Want my free 7-day stretching routine? It is here: https://yourlink.com/stretch-7

Use cases

Who uses it, and for what

  • Thank customers for unboxing stories

    Send a thank-you within seconds of a customer posting your parcel, while their story is still live.

  • A code just for people who tag you

    Send a repeat-order discount to the people who mention you, and only to them. Your other followers don't get it from this automation.

  • Send what they came for

    When someone tags you after a recipe, a class or an event, send the recipe cards, the next batch dates or the photo gallery link.

  • A list of people who share your work

    Everyone who gets the DM becomes a lead with tags and notes, so you know who to invite when you launch something new.

Instagram's rules, in plain words

Comment Kro runs on the official Instagram API, so these limits apply to every automation.

  • Instagram delivers a story mention to you as a message, so your answer has to be a DM rather than a comment.
  • Because the mention comes from that person, you can reply to it within 24 hours. People who never mentioned or messaged you can't be contacted this way.
  • After your first reply, any further message needs them to answer first, and must be sent inside the 24-hour window their answer opens.
  • Mention events only come through for public accounts, so keep your professional account public.

FAQ

Questions about story mention replies

Does it run when someone reacts to my story?

No. Only a mention of your account in their own story starts it. Reactions to your stories, poll votes and question sticker answers don't start it.

Can I add keywords to a story mention automation?

No, because a mention has no text to match, so every mention gets the same DM. If you need different messages for different products, use a comment or DM trigger with keywords instead.

What should a thank-you DM for a story mention say?

Keep it short and warm: thank them by username, and add a code or link only if you promised one. The same text goes to everyone, so skip details that would only fit one particular story.

Can I send a discount code to everyone who mentions me?

Yes, to the people who mention you and nobody else. Each person receives the same text, so they all get the same code. If that matters, set a usage limit on the code in your store.

Story mein tag karne walon ko thank you DM apne aap jayega kya?

Yes. Set up a "Story mention" automation and write your thank-you once. When someone tags your account in their story, Comment Kro sends them that DM within seconds.

Try it on your next post

Connect Instagram, pick a post and launch your first automation. Free plan, no card needed.