Instagram automation for ecommerce: answer "price?" and "size?" in the DMs
Shoppers ask the same things under every product post. Comment Kro answers each of them by DM with the product link, the price, the size chart or your COD and delivery details, within seconds of the comment.
The problem
The challenges online stores and D2C brands face on Instagram
"PP" and "price?" left hanging
When price questions sit unanswered under a product Reel, the next viewer starts to wonder whether anyone runs the page at all.
Size doubts stall the order
A shopper stuck between M and L often won't ask twice. A size chart in their DMs answers the doubt while they are still looking at the product.
COD and delivery questions, all day
Is COD available? How many days to Pune? What is the return policy? Your team types the same answers by hand, in comments and in DMs.
Automations
Automations built for online stores and D2C brands
Set one up once and it runs on every matching comment or message.
Comment → product link and price
Post a product Reel and ask viewers to comment PRICE. Each person gets the price and the product page in their DMs, and a public reply tells others where to look.
Comment → size chart
On apparel and footwear posts, SIZE sends the chart for that product plus a note on how the fit runs, so people choose a size before they get to checkout.
DM → COD and shipping answers
Add "DM COD for payment and delivery info" to your bio. The DM trigger replies with your COD terms, delivery times and a link to your returns page.
Story mention → thanks for the unboxing
When a customer mentions your brand in an unboxing story, a DM thanks them and asks whether you may reshare it. If they reply, you carry on the chat yourself.
Examples
Copy these automations
The keyword people comment, and the DM they get back. Swap in your own link.
keyword PRICE DM:Hi {{sender_name}}! The kurta set from this Reel is ₹1,299 and comes in four colours. Photos, fabric details and sizes are here: https://yourlink.com/kurta-set
Public reply:Price and link sent to your DMs.
keyword SIZE DM:Hey {{sender_name}}, here is the size chart for these sneakers: https://yourlink.com/size-chart They run slightly small, so we suggest one size up. Reply with your usual size if you want us to check.
Public reply:Size chart is in your inbox.
keyword COD DM:Hi {{sender_name}}, yes, Cash on Delivery is available on this product. Orders ship within 2 working days. Shipping, COD and returns details: https://yourlink.com/shipping
keyword BULK DM:Thanks for asking, {{sender_name}}! For bulk and reseller orders, fill in this short form and our team will contact you: https://yourlink.com/bulk-orders
Public reply:Bulk order details sent by DM.
Why Comment Kro
How Comment Kro helps online stores and D2C brands
Built on the official Instagram API, set up without code, and free to start.
- One automation per product with "Specific posts", so each Reel sends its own link and price.
- A public reply under the comment, which shows other shoppers that questions on your page get answered.
- Keyword DM replies for questions people send straight to your inbox, like COD, RETURN or BULK.
- Every shopper who gets a DM becomes a lead you can mark New, Contacted, Converted or Lost, with tags such as "kurta" or "sneakers".
- Pro adds unlimited DMs and CSV export of leads, for sale days when comments pile up.
FAQ
Questions from online stores and D2C brands
Can Comment Kro send order updates or tracking links?
No. It answers comments, keyword DMs and story mentions with the message you wrote. It does not connect to your store, so it can't see orders, payments or shipments. Keep sending order updates from your store or courier as you do now.
One carousel shows several products. Can each get its own link?
A single automation sends the same DM to everyone, so either list every product with its link in one message (a DM can hold up to 2,000 characters) or ask people to comment the colour or product name, like RED or BLUE, and build one automation per keyword on that post.
I sell on Meesho and Amazon and don't have a website. Will it still work?
Yes. The DM is plain text with whatever link you choose, so it can point to a marketplace listing, a catalogue or a store page. Comment Kro doesn't need a website or any store connection.
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