Instagram auto DM for food creators: send the full recipe when followers comment
Your Reel shows the dish in a few quick cuts, but people want the measurements. Comment Kro DMs the full recipe, your masala ratio, the cookware links or this week's menu to everyone who comments the keyword.
The problem
The challenges food creators and home chefs face on Instagram
"Recipe please" under every Reel
A fast-cut Reel can't show exact measurements, so the comments fill with requests. Writing the recipe out again in each chat is not why you started cooking on camera.
Captions are a poor home for recipes
Long captions get cut off behind "more", ingredient lists get lost between hashtags, and they are hard to find again when someone is actually cooking.
Menu and order questions at the stove
If you run a home kitchen or cloud kitchen, "What is on the menu this week?" and "How do I order?" arrive exactly when your hands are busy.
Automations
Automations built for food creators and home chefs
Set one up once and it runs on every matching comment or message.
Comment → full recipe in the DM
People comment RECIPE and get the ingredients, quantities and steps right in their inbox. No blog post needed for everyday dishes.
Comment → cookware and pantry links
When people ask about the kadai, the tawa or the hand blender, PAN sends links to everything you used. If any of them are affiliate links, say so in the DM.
DM → this week's menu
For home and cloud kitchens, add "DM MENU" to your bio. The reply lists this week's dishes and prices with the link where people order, and you take the orders as you do today.
Story mention → thanks for cooking it
Followers who cook your dish and mention you in their story get a DM saying thanks, plus the link to your next recipe.
Examples
Copy these automations
The keyword people comment, and the DM they get back. Swap in your own link.
keyword RECIPE DM:Hi {{sender_name}}! Paneer butter masala for 4. You need: 250 g paneer, 2 onions, 3 tomatoes, 10 cashews, 1 tbsp butter, 1 tsp Kashmiri chilli, 1/2 tsp garam masala, 2 tbsp cream and salt. 1) Cook the onion, tomato and cashews, cool and blend. 2) Simmer the paste in butter with chilli and salt. 3) Add paneer, garam masala and cream, and cook for 2 minutes.
Public reply:Recipe sent to your DMs!
keyword MASALA DM:Hey {{sender_name}}, my homemade garam masala: 2 tbsp coriander seeds, 1 tbsp cumin, 1 tsp black pepper, 1 tsp cloves, 6 green cardamom, 2 black cardamom, a 2 inch cinnamon stick and 2 bay leaves. Dry roast on low heat, cool, grind and store in an airtight jar.
Public reply:Masala ratio is in your inbox.
keyword PAN DM:Hi {{sender_name}}! From this Reel: cast iron kadai https://yourlink.com/kadai and hand blender https://yourlink.com/blender (both are affiliate links).
keyword MENU DM:Hi {{sender_name}}, this week from our home kitchen: rajma chawal ₹180, chole kulche ₹160, veg biryani ₹200. Lunch orders close at 11 am on the same day. Full menu and ordering: https://yourlink.com/menu
Public reply:Menu sent by DM.
Why Comment Kro
How Comment Kro helps food creators and home chefs
Built on the official Instagram API, set up without code, and free to start.
- "Contains any keyword" matching, so "RECIPE", "recipe pls" and "recipe chahiye" all trigger the same DM.
- A public reply under each comment, so the next viewer can see that asking works.
- Story mention DMs for people who cook your recipe and tag you.
- Keyword DMs for your kitchen inbox, so MENU, TIMINGS or AREA get the same clear answer every time.
- Start on the Free plan: it costs nothing, has no time limit and lets every recipe have its own automation, with up to 1,000 DMs a day.
FAQ
Questions from food creators and home chefs
Kya poori recipe DM mein bhej sakte hain, ya sirf link?
Both work. A DM can be up to 2,000 characters, which is enough for the ingredients and steps of most home recipes. For a long recipe with photos, send the link to your blog or a PDF and keep a short ingredient list in the DM itself.
Can Comment Kro take food orders for my home kitchen?
No. It sends your menu and your ordering link, and you handle orders, payments and delivery the way you already do. It doesn't see or manage orders.
I post a new recipe every day. Do I need a new automation each time?
Not if your recipes live on a website. One "All posts and reels" automation with RECIPE can send a link to your recipe index. When you want the full recipe in the DM, duplicate yesterday's automation, pick today's Reel under "Specific posts" and paste the new recipe. For that Reel, the specific automation answers first.
Can the DM and keywords be in Hindi?
Yes. The DM goes out exactly as you write it, in Hindi, Hinglish or English, and a keyword can be a Hindi word too. Comment Kro support also replies in English and Hindi.
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