Instagram automation for coaches: deliver the free guide and booking link by DM
When someone comments GUIDE, WEBINAR or CALL on your post, Comment Kro sends them the matching link by DM within seconds. Each person who asked lands in your leads list with a status you can update as the conversation moves.
The problem
The challenges coaches and course creators face on Instagram
Interest cools while they wait
Someone comments "interested" on your workshop post at 11 pm. If your reply arrives the next afternoon, they may have forgotten why they asked or found someone else.
Sending a freebie by hand doesn't scale
A lead magnet Reel can bring in more "GUIDE please" comments than you can answer one by one, and each one you skip is a person who wanted your help.
No clear record of who asked for what
Requests are spread across comments and DMs, so it is hard to tell who wanted the guide, who asked about a call and who already enrolled.
Automations
Automations built for coaches and course creators
Set one up once and it runs on every matching comment or message.
Comment → free guide
Post a Reel about one problem your clients face and ask viewers to comment GUIDE. The DM carries the link to your PDF or checklist, and each person is added to your leads.
Comment → webinar registration
For a live masterclass, WEBINAR sends the registration page with the date and time. People sign up on your own page, where your form collects their details.
DM → discovery call link
Add "DM CALL to book a discovery call" to your bio. Anyone who sends that word gets your booking page and a line on what the call covers.
Comment → course details
On launch posts, COURSE sends the curriculum page, the fee and the enrolment deadline, so your comment section isn't filled with the same questions.
Examples
Copy these automations
The keyword people comment, and the DM they get back. Swap in your own link.
keyword GUIDE DM:Hi {{sender_name}}, here is the free guide I mentioned in the Reel: https://yourlink.com/guide It is a short PDF with the steps in order. Reply here if you get stuck on any of them.
Public reply:Guide sent, check your DMs.
keyword WEBINAR DM:Thanks {{sender_name}}! The free masterclass is on Sunday at 7 pm IST. Save your seat here: https://yourlink.com/webinar The joining link goes to everyone who registers.
Public reply:Registration link is in your inbox.
keyword CALL DM:Hi {{sender_name}}, you can pick a time for a discovery call here: https://yourlink.com/book We will look at where you are now and whether my programme is a fit. No pressure either way.
keyword COURSE DM:Hey {{sender_name}}! Everything about the course is on one page: modules, fee, batch dates and refund policy. https://yourlink.com/course Enrolment for this batch closes on the 15th.
Public reply:Course details sent by DM.
Why Comment Kro
How Comment Kro helps coaches and course creators
Built on the official Instagram API, set up without code, and free to start.
- Comment to DM that sends your lead magnet, webinar page or booking link to each person who comments the keyword.
- Lead capture: everyone who gets a DM is listed with a status (New, Contacted, Converted or Lost), tags like "webinar" or "1:1" and your own notes.
- CSV export of your leads on Pro, for coaches who keep a client sheet outside Instagram.
- Keyword replies in your inbox, so a DM that says CALL or SYLLABUS always gets the same clear answer.
- Public replies that point commenters to their DMs, which also shows new viewers how to get the guide.
FAQ
Questions from coaches and course creators
Can Comment Kro collect email addresses for my list?
Not inside Instagram. The DM sends people to your own landing page or form, and that page collects the email. Comment Kro keeps the Instagram side: who got the DM, plus a status, tags and notes for each lead.
How do I send a different freebie from each post?
Create one automation per freebie and choose "Specific posts". A GUIDE comment on your budgeting Reel and a GUIDE comment on your interview Reel can then send two different PDFs.
How do I keep the DM from feeling like a sales pitch?
Lead with what they asked for: the link first, then one line on how to contact you. Keep the offer for the conversation that follows if they reply. Instagram only allows further messages after the person replies, within a 24-hour window, so a helpful first DM matters.
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