Instagram auto DM for fashion and beauty creators: outfit links, shades and codes
When followers comment OUTFIT, SHADE or GRWM, Comment Kro sends them the product links, the shade names or your full routine by DM. Your Reel stays about the look, and the shopping details go to the people who asked.
The problem
The challenges fashion and beauty creators face on Instagram
"Top kaha se liya?" on every outfit post
Each look brings questions about the top, the jeans, the earrings and the bag. Typing four links into a reply, for each person who asks, takes the fun out of posting.
Shade questions need more than a comment
Which lipstick was in the last frame? Which concealer shade did you use? A useful answer needs product names, shades and links, and that doesn't fit in a public reply.
Collab codes vanish with the story
You share a brand code once in a story, it disappears after a day, and you keep answering "code?" for weeks.
Automations
Automations built for fashion and beauty creators
Set one up once and it runs on every matching comment or message.
Comment → shop the outfit
On a styling Reel, OUTFIT sends every piece with its link: top, bottoms, footwear and accessories, each labelled so people can buy just the part they liked.
Comment → shade list
For makeup looks, SHADE sends the product names and exact shades in the order you applied them, with a link for each.
Comment → GRWM product list
A get-ready-with-me video uses a lot of products. GRWM sends the whole list, from skincare prep to setting spray, in one DM.
Story mention → thanks for recreating the look
Someone recreates your look and tags you in their story. Your DM thanks them for trying it and shares your latest lookbook.
Examples
Copy these automations
The keyword people comment, and the DM they get back. Swap in your own link.
keyword OUTFIT DM:Hi {{sender_name}}! Everything from today's look: Top https://yourlink.com/top Jeans https://yourlink.com/jeans Sneakers https://yourlink.com/sneakers Earrings https://yourlink.com/earrings I may earn from some of these links.
Public reply:Outfit links are in your DMs.
keyword SHADE DM:Hey {{sender_name}}, the lip combo from the Reel is a warm brown liner, a mauve nude lipstick and a clear gloss. Names, shades and links: https://yourlink.com/lip-combo For reference, I have a wheatish skin tone with warm undertones.
Public reply:Shade details sent to your inbox.
keyword GRWM DM:Hi {{sender_name}}! Full GRWM list, in order: sunscreen, skin tint, concealer, cream blush, brow gel, mascara and setting spray. Each product with its shade and link is here: https://yourlink.com/grwm-list
keyword CODE DM:Hi {{sender_name}}, my code for the brand in this Reel is GLOW10, valid until 31 October. Shop here: https://yourlink.com/brand-store This is a paid collab, so please check the final price at checkout.
Public reply:Code sent by DM.
Why Comment Kro
How Comment Kro helps fashion and beauty creators
Built on the official Instagram API, set up without code, and free to start.
- Comment to DM with room for up to 2,000 characters, enough to list a full outfit or routine with a link per product.
- A separate automation for each look with "Specific posts", or one keyword across all posts and reels for a code you mention everywhere.
- Story mention DMs that thank followers who recreate your look and tag you.
- Optional ask to follow: people tap "Send me the link", and anyone who isn't following yet is asked to follow and then tap "I followed".
- Triggered and Sent counts for each automation, so you can see which looks get the most requests.
FAQ
Questions from fashion and beauty creators
Can I share a discount code from a brand collab?
Yes, if the brand gave you the code and is happy for you to share it. Put the code and its expiry date in the DM, say that it is a collab or ad, and pause or edit the automation when the code stops working.
My look has links from Myntra, Ajio and a small Instagram shop. Can one DM hold them all?
Yes. Since the message is plain text, it can hold several links from different stores, each with a short label. Keep it easy to scan on a phone and put the piece people ask about most at the top.
Can I send product photos or swatches in the DM?
No. Comment Kro sends text only, so link to a page that has the photos or swatches, such as your storefront, a blog post or a Pinterest board.
What happens when a product sells out?
Edit the automation and swap the link for a similar product, or add a line saying it is sold out. The next DM uses the new text, while people who already got the old DM keep that message.
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